Howard J. Bashman, an appellate lawyer in Philadelphia, has some interesting thoughts regarding the recent Phillip Morris case. He agrees that the case limiting punitive damages is good for defendants. But he also argues that it’s good for subsequent plaintiffs, i.e., those plaintiff who are not the first to sue a defendant who has harmed multiple parties:
To appreciate what I'm discussing, assume that a defendant engaged in conduct that harmed 10 separate potential plaintiffs and that the conduct was egregious enough to subject the defendant to punitive damages. Assume further that all 10 plaintiffs sue the defendant separately, and that each plaintiff's lawsuit seeks punitive damages. If the first plaintiff to reach a jury is allowed to request punitive damages that are intended to punish the defendant for having harmed all 10, then the defendant in theory would have a valid argument as to why the other nine should not be permitted to recover punitive damages when their claims reach a jury.
However, in the aftermath of the Philip Morris ruling, each plaintiff in my 10-plaintiff hypothetical will only be able to ask a jury to award punitive damages intended to punish the defendant for having caused harm to that individual plaintiff. Correspondingly, the defendant will lose the ability to argue that it should not be subjected to repeated punitive damage assessments in each of the 10 lawsuits.
Accordingly, the high court's ruling in Philip Morris is good news for defendants because now an individual plaintiff can no longer receive a punitive damages award intended to punish a defendant for having harmed others similarly situated to the plaintiff. But the ruling is also good news for plaintiffs who are not the first to reach a jury, because the defendant will no longer be able to persuasively argue that earlier punitive damages awards aimed at punishing the same conduct at issue in the current plaintiff's lawsuit extracted a punishment sufficient to mandate the dismissal of that particular plaintiff's punitive damages claim.